I’m excited to publicly announce the launch of our Social Engagement Platform. This platform enables us to rapidly develop custom cross-platform (Facebook,Twitter, YouTube, etc.) social experiences and allows our clients to manage multiple social programs from one unified interface. Our team of 20+ engineers and clients have been leveraging this new platform since November.
Our approach as a company is to leverage common technologies and partner when appropriate to deliver the best possible solution for our clients. As such, our platform has been built in a way that we can develop and deploy custom social experiences into other leading social media management platforms.
I see 2011 being the year that large organizations become much more sophisticated in their social business engagement efforts. From the development of overarching enterprise social strategies and implementation playbooks, to the tactical tool-sets being used and the types and level of custom social experiences being developed. It is going to be an exciting year ahead for brands and solutions providers that can deliver on measurable success in social. As 2011 kicks into gear, I look forward to continuing to deliver social experiences that drive tangible business value and expanding our managed services delivery platform and offerings in conjunction with our partners, clients, and our ever-growing Dachis Group family.
Below is a representative sample of the type of custom social experiences that we’ve launched for clients so far and the platform management interface.
To generate awareness for Samsung’s new Galaxy S Media Hub app, Stuzo designed a multi-platform user-generated movie contest. Users produced and uploaded their own short movies for a chance to win $10,000 and a trip to Hollywood. To drive virality, users could share the contest through Facebook and Twitter.
Smart Car and Stuzo came up with the perfect solution for useless purchases. The Great Dumb Trade-In photo contest asked fans to submit photos of their dumb stuff for a chance to win a smart car. User could vote for their favorites and post comments, which drove fan interaction. Tweets, newsfeeds, shares, and invites spread awareness across social networks.