Welcome to this week’s edition of Archrival | Dachis Group Presents: Buzz of the Week.

Hola, amigos! The Super Bowl and all its pageantry descended upon pop-culture this week, bringing with it a slew of overhyped commercials, a nail-biter of a game, and an uncomfortable half-time show that reminded 114 million people that Madonna’s best years are roughly a decade behind her now.

We also got a lesson in the proper pronunciation of certain words, we learned that the Green Bay Packers have itself quite the devil of a quarterback, were reminded that some kids take stickers very, very seriously, and are treated to a melodramatic interpretation of 7^th grade angst.

Happy Friday, everone!

• Will Farrell made a Super Bowl ad for Old Milwaukee and it aired in just one TV market in the entire country: North Platte, Nebraska.

• Aaron Rodgers is more than just an NFL quarterback and classy insurance spokesman – he’s also a master photo-bomber.

• A 7^th grader’s comment thread on Facebook is read verbatim.

• This is pretty neat.

• Probability that this kid will be dateless for his senior prom 8 years from now? A million percent.

• So that’s how you pronounce hors d’oeuvres!

• Who needs Barry White when you’ve got these super romantic Valentine’s Day cards?

• Here I come, 1936! Here I come, 1936! Here I come, 1936!

• I think we’ve spotted a rebel fighter.

• So that’s how you pronounce haute couture!

• What’s wrong with these dogs? Oh. They’re upside down. Got it.

• The new Expendables sequel looks bloated and lame.