Our Chief Strategy Officer, Dion Hinchcliffe has a fantastic new post up on ZDNet with 8 of the latest datapoints on Social Business adoption across the Global 2000. He has woven those together into a framework for Social Business maturity well worth looking at.
We’ve excerpted a portion of the post and infographic below, but check out the full length article over on ZDNet.
So, what does this year’s social business maturity data look like? Below is a summary with links to the details of the findings themselves:
- Two-thirds of businesses are now using social technology for marketing and related functions. 37% expect social media to be used regularly across their entire business. 9% expect it to be fully integrated. – AIIM Report 2012.
- 79% of companies use, or are imminently planning to use, social media. Neary half of the companies who were rated as ‘effective’ in social media said it was integral to their firms’ strategy. –Harvard Business Review Analytics Services.
- 59% of companies use social media to engage with customers, 49% to advertise, and 35% to research customers. 30% use social media to research competitors and new products. Half, however, collect no data from social media. – Stanford Business 2012 Social Media Survey.
- 46% of companies globally planned to increase their investment in social media this year. However, only 22% of middle managers felt prepared to properly incorporate social media into their work. –IBM 2012 Social Business Study.
Plus four more datapoints available on the original post.
Read the full article here.