Enabling geographically dispersed teams to come together in a social online environment is increasingly presented as one of the strongest cases for social business talked about in the context of unlocking value and productivity, as per McKinsey’s report, but more importantly, in the context of employee engagement and subsequent brand advocacy. At the same time, creating
The discussion over the evolution of PR is an interesting and much mulled over topic. There have been countless articles, blog posts and speeches about its radical shift. Social media and networks are taking the notion of PR (and by PR I mean public relations and NOT just media relations) back to its roots as they seek to influence their audiences. Social
On a recent Saturday Jake tweeted “saturdays are like taco bell. i love taco bell.” To which Taco Bell replied, “Taco Bell > Saturday” Jake then asked, “but what if you’re eating taco bell on that saturday…” and Taco Bell responded: It’s these kinds of exchanges that Taco Bell is having with its Twitter fans
Clarity of Vision: Where you are and where you want to be In my last blog post, I wrote about the difficulties we tend to encounter when persuading people to adopt social business tools and practices in the workplace. I promised a 3-part series to explore how your adoption efforts can be spearheaded by highly focussed, value-driven use
When was the last time you had a terrible experience at a restaurant? The food was too salty or perhaps the wait staff seemed to forget they were in the “service” industry. How did you handle the situation? Talk to a manager? Leave a bad review on Yelp? Or perhaps you simply left vowing never
Like thousands of other women last week, I was deeply impacted by a video from Dove ‘s Real Beauty campaign — Dove’s Real Beauty Sketches. From behind a curtain, women describe themselves to a forensic artist who creates individual sketches based on their self-descriptions. “I’d say I have a pretty big forehead,” said the woman
China is the world’s largest digital market, with the most online users and social media participants. While brands can use many lessons learned regarding consumers and content, the unavailability of familiar channels requires marketers to better understand the nuances of China’s digital marketing and social media landscape.
These days almost every consumer-oriented company is working hard to become the face of an aspirational lifestyle. Led by companies like Red Bull or Nike, these brands invest significant effort in embodying a ‘cool’ lifestyle. For brands, being cool mostly consists of involvement with remarkable events and experiences (like dropping Felix Baumgartner out of a low-flying
Subway jumped nine spots in the Social Business Index over the past week to claim rank as the world’s 73rd most socially engaged company. The rise of the sandwich and salad chain can be attributed to some quality time, and social content, in our living rooms and kitchens during NCAA’s March Madness. The rise illustrates
When in doubt, throw a zombie reference into your content calendar. Or so it would seem, looking at the Dr. Pepper Snapple Group Inc.’s performance last week in the Social Business Index. The company rose a solid 5 places in the rankings, and after analysis, the results seem to stem from a strong week of