While most social business efforts generally focus from the outset on gaining adoption -- the initial strategies for which are now increasingly well-understood -- many organizations greatly under-leverage one of the very best and most accessible resources for achieving high levels of traction in their efforts. Although it's now largely appreciated that community managers form the operational and strategic backbone of social media-powered business environments and processes, they are just one set of a company's stakeholders which must be well-connected in an integral fashion in the social business.
We now fully realize that one of the most vital group of actors in a social business are the workers of the organization itself.
In our research on social business success stories -- many...
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This monthly post chronicles and analyzes updates across social platforms popular in Brazil, Russia, India, and China. In an ever-changing global social and economic landscape, it is Dachis Group’s belief that multinational corporations should remain aware of the social opportunities and challenges that await them in some of the world’s most promising emerging markets. Here’s
Allow me to introduce you to one of the industry’s new favorite catch phrases: Social TV. The term has been used loosely to describe many different types of social media engagement that occur on a viewer’s second (or third) screen. Some of the most prominent examples include: TV actors that interact with fans of their show
Dachis Group has created a new thought leadership vehicle called The Social Business Journal. As I explain in my editor’s letter, it’s a bit of a throwback – a print collection of thought leadership focused on social business. I see this as a reflection on the nature of social business – when done properly, it extends
This was my 5th year attending SAP‘s gala SAPPHIRE event. You can see from my previous blog posts, a recurring theme in all of them is SAP’s cold shoulder toward all things social. 2008: What I-know-I-don’t-know about E2.0 and SAP from Sapphire ’08 ”Enterprise 2.0 is just not a burning issue on
Today, Dachis Group is proud to announce its first software and packaged service offering aimed at solving the employee element of the social business equation: Employee Insights. This new application and its joint packaged services solves a very specific set of identification, management and measurement challenges in the emerging area of employee advocacy. The need
Every week, The Atlantic Wire takes a look at weekly top movers in the Social Business Index. Last week, The Atlantic Wire discussed shifts for Fiat, The Gap and LVMH. However, a number of other big brands were on the move including Etsy, jumping 38 spots in the SBI from 166 to 128. Etsy is a brand that
Dachis Group recently held the second of seven Social Business Summit events in Shanghai. A summary of the event follows.
It was back in May of 2007 when Facebook had less than 20 million users when I decided to bet the future of my company on Facebook. I remember it clear as day, going into the office and telling our team that we’re done being who we were up until that day. From that day
Social Business By Design has been out for a couple weeks and we’re hearing great feedback on the book.