These days almost every consumer-oriented company is working hard to become the face of an aspirational lifestyle. Led by companies like Red Bull or Nike, these brands invest significant effort in embodying a 'cool' lifestyle. For brands, being cool mostly consists of involvement with remarkable events and experiences (like dropping Felix Baumgartner out of a low-flying space ship for example) or associating with notable, notorious, or interesting people.
Vans, a subsidiary of V.F. Corporation, works hard to associate itself with youth culture through event sponsorship and music partnerships. It seems to be working. The brand was recently propelled up the Social Business Index by implicit and explicit endorsements of musicians old and new.
Metallica and Vans co-present 'The Damage...
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Subway jumped nine spots in the Social Business Index over the past week to claim rank as the world’s 73rd most socially engaged company. The rise of the sandwich and salad chain can be attributed to some quality time, and social content, in our living rooms and kitchens during NCAA’s March Madness. The rise illustrates
When in doubt, throw a zombie reference into your content calendar. Or so it would seem, looking at the Dr. Pepper Snapple Group Inc.’s performance last week in the Social Business Index. The company rose a solid 5 places in the rankings, and after analysis, the results seem to stem from a strong week of
Motivating people to adopt social collaboration and knowledge sharing tools at work isn’t easy. Even the best and highly resourced efforts can take years before true adoption takes place and the promised value has been unlocked. Here at Dachis Group we know that there are no easy-win formulas but our passion for social business and
In my research lately, I’ve observed that the confluence of two major trends in the digital world, social business and big data, has led to a host of significant new opportunities — and some inevitable challenges — for our organizations today. Essentially, the world is at last waking up to the fact that online conversations
As digital brand marketers, we understand too well the enormous time requirements of effective community management. We sometimes ask ourselves “I wonder, if there’s a social network where we could engage our customers, and inspire them to share on our behalf, without the clutter of comments and replies and FAQs. A social platform where content is
This post was co-authored by Zach Garner and Elias Ponvert. This weekend two of our developers attended the second Data Day Texas, a daylong conference and workshop about Big Data, analytics, data visualization and related ideas. We are constantly pushing the envelope of big data technology at Dachis Group, so it’s always exciting to see
This past week DreamWorks Animation SKG, Inc. climbed a hefty 32 spots up the Social Business Index. How did they do it? All signs point to social media efforts behind DreamWorks latest 3D animated adventure movie The Croods which opened on March 22. To kick off this film opening, DreamWorks used a two-pronged approach: First tease
March was a big month for our software team, with seven cool new features added to our social analytics software platform that provide deeper insight into a brand’s advocates and the impact of paid, owned and earned media. To learn more, check out the nuggets below or setup some time for a 1:1 demo. 1. Advocate Segment
A great set of waves doesn’t do you much good if you don’t have a surfboard. I’m not a surfer, but my husband is, and his logic makes sense to me. Waves are beautiful and powerful, but without the right tools to leverage their power, they don’t move you forward. But if you do have