My Instagram feed, Facebook Timeline, Pinterest boards, Twitter account... These are my vehicles for self-expression. They make up my online identity. And I’ve created and curated this outward-facing identity using new social tools, more of which are cropping up every day.
My Pinterest Profile
Instagram: New shoes for Paris trip! (Betsey Johnson take note)
The frequency of our expression – all of our tweets, updates, product recommendations and blog posts – is driving the growth of these new tools. And it’s created quite a content engine for brands.
Beyond that, the rise of self-expression is actually the evolution of how content exists on the web. More and more, it’s the way we discover content online. Think about the way you find out about news, travel tips, fashion t...
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Your employees are your brand’s experts, a key point of customer interaction, and likely the most professionally credible people in your field — often a more trusted source than your brand. Given this, why is employee advocacy often the most underutilized tool in the social marketer’s toolbox? How do you create an engaging and successful
KFC had a bad Tuesday. A repulsed UK customer photographed a kidney found in his Gladiator Box Meal where some other chicken piece (certainly not a kidney) was supposed to be. The photo has been seen all over the world and, per a Mashable article, likely undone millions of dollars worth of advertising. At Dachis
Later today, Dion Hinchcliffe will be exploring social business lessons from the trenches, as part of a panel at New Media Expo in Las Vegas. You can join the fun on Twitter at #NMX. The session “Driving Social Business Results at Scale” will examine the new methods today’s social marketers are using to lead their
A few weekends ago, I found myself in the heart of Union Square among the brightly colored, expertly fitted yoga pants at Lululemon. Waiting patiently to pick up my hemmed pants, I watched as other customers frantically tried on new arrivals — headbands, scarves, and tops designed for sport. One conversation captured my attention. It
As 2012 comes to a close, and we refocus our thoughts on a new year in Social Business, we decided to take a look back at the Dachis Group blog in 2012. We pulled together the posts that interested our audience the most and thought we’d share them once more with you. Join us for
Social analytics has become the all-encompassing kudzu vine (the vine that ate the South) of the agency world. Clients are clamoring for data to justify their investment in social media. New analytics titles are springing up across your entire organization faster than you can fill them. And it seems like every third meeting on your
Today, we’ve announced a new set of cities and dates for our 2013 Social Business Summit. Join us to see and learn from the best social marketers in the world.
In Forbes’ recent article “Guess What Employees Most Want This Holiday?,” author Kate Anderson takes a look at what employees value most in a job and from their employer. With more and more focus on the importance of internal collaboration and transparency, Anderson suggests reading Social Business by Design, co-penned by Dachis Group Chief Strategy Officer Dion
Engagement @ Scale from Dachis Group. In just a few short years Social Business has gone from a fringe concept, to an entire discipline with an ecosystem of evangelists, service providers and software companies rapidly transforming organizations the world over. Dachis Group pioneered much of this industry and we’ve been talking about what we