My Instagram feed, Facebook Timeline, Pinterest boards, Twitter account... These are my vehicles for self-expression. They make up my online identity. And I’ve created and curated this outward-facing identity using new social tools, more of which are cropping up every day.
My Pinterest Profile
Instagram: New shoes for Paris trip! (Betsey Johnson take note)
The frequency of our expression – all of our tweets, updates, product recommendations and blog posts – is driving the growth of these new tools. And it’s created quite a content engine for brands.
Beyond that, the rise of self-expression is actually the evolution of how content exists on the web. More and more, it’s the way we discover content online. Think about the way you find out about news, travel tips, fashion t...