Peter Fasano is a Dachis Group engagement manager with deep experience in making social business work for big brands. Like The Coca-Cola Company.
Peter's panel proposal is In the Hive - Activating Business Social Graphs. Let me know if this sounds familiar:
The state of now for you is a game of whack-a-mole. You are looking for a future state of scalability for you, your team and your business. Social Media Marketing, Servicing or Communications has matured through your enterprise and so must your integrated approach to becoming a socially calibrated business. Your internal band of rockstar marketers, service agents or PR teams have risen from the early days of passionate workers and social media hobbyists to the formal or informal social media leadership of your organization.
You have e...
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Do you want to work with a group of creative, progressive, and talented social business professionals in a fast-paced but relaxed office in downtown Austin? Do you have “Social DNA”? Dachis Group is growing and we are hiring for numerous positions and want to meet the brightest Austin has to offer! Come have a drink
The main office finally wants to activate social business programs – great. Now, are the front lines ready to follow through? This panel proposal for SXSWi 2011 will focus on getting the organization activated from top to bottom.
“Think of it like a nutrition label”
I keep hearing this come up… with respect to LEED certification on buildings, Wal-Mart’s sustainability index, and several other newsworthy scoring systems of late.
Is a nutrition label the ultimate scorecard?
What’s interesting about nutrition labels is that they present several numbers– everything isn’t added up into a single grade or score. In today’s business world, there’s a tendency to add everything up, particularly when it comes to incorporating social media metrics as KPIs.
This is a trap!
Shouldn’t work be social too? If you think so, you might find this proposed SXSWi 2011 panel interesting.
In the past couple of years brands have scrambled to “get social.” They’ve created Facebook pages and created millions of fans, and generated tweets to thousands of followers. Their YouTube channels sometimes have thousands of subscribers. The blog is seeing steady traffic. Great! They really get it, right?
Sure they do, until someone asks what all the fans and followers mean… What’s the point?
Many brands get caught up in increasing their fan and follower count. They forget that without some higher purpose, there really isn’t a point. In addition to building a network of enthusiasts, companies need to think about what’s in it for their fans.
You’re not still using a social media policy that you found on the internet and ran a find-and-replace using your company name, are you? If so – even better, if you’re not – you might find this SXSWi 2011 panel covering how social policies affect company culture of interest.
Interested in learning more about social business “centers of excellence”? If so, you might like this panel proposed for SXSWi 2011.
Content crowdsourcing for the South by Southwest 2011 interactive festival is open. Over the next week or so, I’ll be highlighting panel proposals that have been submitted by our Dachis Group team. These ideas originate from the work that our consultants have partnered with clients on over the past year – so you’d be hearing from people that have rolled up their sleeves and worked through tough social business issues.
The blurring of the lines between the consumer Internet and the business world has continued apace this year. I’ve begun referring to this phenomenon as CoIT when it happens in the workplace, but that’s not quite the full story either. What has happened is that social media has become one of the biggest mass changes in global behavior in a generation (since the advent of the Internet itself.) Over the last few years, the meme around social has filtered down into a countless activities and processes across the business world, giving rise to now significant trends like Enterprise 2.0, Social CRM, customer communities, and so on. Keeping track of all this has officially become a full-time job and those just getting familiar with the Social Business world have a lot to absorb to get oriented.
To help with keeping up with the fast moving pace of Social Business, we’ve created a useful new model aimed at helping keep track of the major moving parts of Social Business today. We define Social Business here as the distinct process of applying social media to meet business objectives.