There has been a lot of discussion recently about the relative merits of starting social business technology projects with pilots versus jumping right in an building solutions at scale.
As is often the case, Socialtext's Michael Idinopulos made an early, intelligent contribution with posts urging us to Skip the Pilot and Launch E2.0 broad, then go deep.
Andrew McAfee also shared his experience of large companies finding that constrained pilot projects often fail to gain traction, suggesting we drop the pilot. Emanuele Quintarelli, referring to Andrew's post, emphasises one of the key problems with pilots, namely the limitation it places on serendipitous connections, which is a major source of benefits in wider deployments.
Hutch Carpenter also contributed a very thoughtful p...
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Freeing the flow of information so more people can act on it is a major benefit of social business design. Social technologies combined with corporate culture that supports information sharing behaviors enables a networked infrastructure. The networked infrastructure helps break down information silos to create a marketplace for information exchange.
Karen McGrane (@karenmcgrane), a partner at Bond Art + Science (@bondartscience) spoke at our recent Social Business Summit 2010 in Austin about how the user experience of the Enterprise 2.0 systems is going to make or break the ability to really go social.
I’m hosting a webcast next week with the newly merged Scout Labs and Lithium Technologies. We’ll be discussing Social CRM – for more details and to register, use the link within this post.
There is no doubt, we have a love-hate relationship with email. As much as we say we would like to ditch this modern millstone, there is plenty of evidence to show that email remains entrenched in the information workplace as a core communication tool.
One key theme from last week’s Web 2.0 Expo event in San Francisco is that the winning business models must create more value than they capture. Creating vast amounts of external value requires a business to have a keen understanding of what people want. Social technologies enable businesses to capture this information directly from constituents at scale.
I had the chance to interview Luke Hohmann at the Web 2.0 Expo 2010 in San Francisco. We discuss some of the concepts in Luke’s new book “Innovation Games: Creating Breakthrough Products Through Collaborative Play.” Luke’s work is incredibly fascinating, covering such interesting things as how to assign limited sales resources to opportunities using concepts from game theory.
At the Web 2.0 Expo 2010 I had the chance to interview Mark Cesario, from IBM’s Rational software group. We discussed their new Collaboration Application Lifecycle Management (CALM) efforts.
At the Web 2.0 Expo 2010 in San Francisco I had the opportunity to interview Dropbox founder John Houston. In the interview we discussed how he got the idea to create Dropbox, and the status of the Dropbox API.
At the recent Web 2.0 Expo in San Francisco, I had the opportunity to record this video interview with Ross Mayfield, the CEO of SocialText. During our talk, we discuss interesting topics, such as microblogging and the creation of the term “Enterprise 2.0.”