During tough times, we’d like to think that, like friends, the brands we love are there for us too. Or, at the very least not offending us. There’s clear evidence now demonstrating that brands that aimed to capitalize on the Sandy natural disaster saw some really devastating results, while those that behaved as “good citizens” won peoples’ hearts and minds in ways that marketing never could. How companies respond during disasters or times of crisis has lasting effects. It’s very difficult to rebound from a big fail. On the flip side, the right behaviors earn long-term loyalty. Brands that choose to abstain from the conversation altogether are also doing themselves a disservice.
I poked around in Dachis Group’s Social Performance Monitor software to see how some post-Sand...
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News broke yesterday that Disney has signed a deal with Netflix to allow digital distribution of its entire catalog of movies via the Netflix’s streaming movie service. The news got us excited to see Ariel, Jasmine, Cinderella, Snow White and all the other princesses streaming to our living room. It also reminded us of the massive breadth
When hurricane Sandy reached New York City on Monday October 29, the lights went out at the Dachis Group office in Chelsea. And stayed off for several days. Thanks to stern warnings from our mayor to evacuate (if you lived near the water) or hunker down (if you didn’t), no one was stranded at the
Our Chief Strategy Officer, Dion Hinchcliffe has a fantastic new post up on ZDNet with 8 of the latest datapoints on Social Business adoption across the Global 2000. He has woven those together into a framework for Social Business maturity well worth looking at. We’ve excerpted a portion of the post and infographic below, but
There’s a relatively new thing you can now say for sure about social media. Despite the sheer volume and variety of online conversation today, it can now be readily measured and analyzed in scale. With the advent of powerful new methods and tools for dissecting and making sense of the millions of conversations taking place
Collectively shoppers spend more than 50 billion dollars every year during the Black Friday shopping event. To capture as much of this activity as possible retailers have always flooded the airwaves, billboards and newspapers with their greatest deals, but consumer behaviors have evolved and retailers have been forced to adapt. The Black Friday social discussions
“The world is now trying to connect with us via social media. But there are millions of them and only a few of us.” – Dion Hinchcliffe, Chief Strategy Officer of Dachis Group If getting the most fans was your objective during the initial phase of social business, you got what you wished for. If
Dachis Group recently held the seventh and final Social Business Summit of the year in New York. A summary of the event follows.
Dachis Group recently held the sixth of seven Social Business Summit events in Singapore. A summary of the event follows.
This Thursday Dachis Group’s Chief Strategy Officer will be offing a free webinar for marketers on 10 Ways to Optimize Your Holiday Social Marketing Campaigns. Sign up here to attend. The holidays are the most important time of year for the majority of retail companies. With over 1.5 billion consumers spending more time in social