Earlier this year I explored the structural aspects of social business so we could collectively get a sense of what our organizations need to look like in order to engage effectively in social media at scale.
Overall, I was pleased that the feedback on this architectural view of social business was quite positive across the industry. We believe such models give us a valuable tools for planning and realizing the significant changes necessary to reap the strategic rewards of systematically engaging in social business. That we've now seen the benefits hold true across marketing, sales, customer service, product development, and operations has been gratifying.
As I pointed out at the time however, an architectural view is a valuable artifact for depicting the discrete -- and essentially ...
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What an exhilarating summer on the web in 2012! The space is rapidly maturing, mobile has arrived, and two major events that happen only once every four years took center stage across social channels in the third quarter. For the Olympics in London, NBC streamed the games through their YouTube channel and Facebook created a page to
In April of 2010, my small consulting firm was acquired by Dachis Group, and almost overnight, I became a social business consultant. My expertise had been change management – helping organizations transform from one stage into another. Change management involves things like introducing new technologies and processes, managing large-scale mergers and acquisitions, and other kinds
Over the last year, we’ve been tracking the rise of the second great networked discipline: Systems of engagement. As I explored the subject in detail a year ago, we’ve long had a deference for transaction systems, those workhorses of the enterprise that process and track the essential records that our keep organizations running. For decades,
Social Business has been dogged by questions of value and ROI from the very beginning. In the ensuing years we’ve learned a lot about how to Engage @ Scale using social, but measuring value hasn’t become any easier. Executives still wonder about ROI and let’s face it – no amount of tallying likes, plus ones,
Over the last year of so, social business has matured to the point that the vast majority of organizations have some operational social media capability, ranging from the largely tactical to the highly strategic. While we recently highlighted some of the very best strategic stories in the dozens of high-impact case studies in Social Business
Since the advent of the cable and satellite television era, disputes between content providers and networks have been commonplace. In the last six months alone, DirectTV, Cablevision, and DISH Network have all fought lengthy boardroom battles with Viacom, ABC Networks, and AMC respectively. The battle du jour is the aforementioned dispute between AMC and DISH Network. However, even
Dachis Group London would like to invite you to the second event in our monthly series of Social Media Fundamentals. In this session we will discuss social recruitment. The year 2012 is being hailed as the year of social recruiting going mainstream. Although most available statistics are US based, in Dachis Group Europe we see an
Turn on the television, pick up a magazine or drive down the highway and you’re almost guaranteed to encounter some aspect of the 500 billion dollars that companies spend on brand advertising every year. Campaigns no longer stop there of course. Social media has become an integral element of the brand marketing landscape as year
This post chronicles and analyzes updates across social platforms popular in Brazil, Russia, India, and China. In an ever-changing global social and economic landscape, it is Dachis Group’s belief that multinational corporations should remain aware of the social opportunities and challenges that await them in some of the world’s most promising emerging markets. Here’s the