Masterclass: Engagement@Scale Here are the slides from a Social Media Week workshop that offered a hands-on, three-step approach to leveraging brand advocates. Social marketing has become an ideal way for brands to authentically engage with customers. But given thousands or millions of friends and followers, how do you scale your engagement? How do you know what’s
Does your company fully understand the importance of community management for business success? The following slides from Dachis Group’s Kieran Kelly and Cerys Hearsey discuss what a center of excellence looks like in the context of community management and how your company can start building one today. Building a community management centre of excellence from
Today we’re excited to launch the third issue of the Social Business Journal, Dachis Group’s quarterly contribution to the social business thought leadership conversation. The theme of this issue is marketing campaigns and campaign measurement. How can you optimize your campaign budget and harness the full marketing value of your social accounts? What are the ebbs
Our Chief Strategy Officer, Dion Hinchcliffe has a fantastic new post up on ZDNet with 8 of the latest datapoints on Social Business adoption across the Global 2000. He has woven those together into a framework for Social Business maturity well worth looking at. We’ve excerpted a portion of the post and infographic below, but
The era of advocacy has arrived. There is no greater example than Red Bull Stratos where social users generated more than 60MM, peer-validated, trusted impressions, to their friends and family throughout the social sphere. To be fair, not every Stratos campaign participant would be considered a Red Bull advocate. And few brands have the budget to
Earlier this year I explored the structural aspects of social business so we could collectively get a sense of what our organizations need to look like in order to engage effectively in social media at scale. Overall, I was pleased that the feedback on this architectural view of social business was quite positive across the
Over the last year of so, social business has matured to the point that the vast majority of organizations have some operational social media capability, ranging from the largely tactical to the highly strategic. While we recently highlighted some of the very best strategic stories in the dozens of high-impact case studies in Social Business
Although I’m a technologist by trade, I’ve long been disabused of the notion that social business is first and foremost a technical discipline. While almost certainly a bit more art than science at the moment, it’s the human aspects of how social media changes the way we think and work that are ultimately the most