What is Social Business Intelligence?

How do we deliver Social Business Intelligence?

We combine the real-time analysis of hundreds of millions of social accounts and a suite of SaaS applications to help you uncover social insights, take action on those insights, and measure the performance of your actions.

Social Business Index

The Social Business Index ranks the world’s most important businesses according to social business adoption, activity and performance. This free service leverages more than 100 million social accounts across YouTube, Facebook, Twitter, Renren, and signals from wikis, blogs, forums, ratings and reviews and other social platforms to measure conversations between brands and their engaged audiences, providing brand marketers real-time benchmarking data for their company’s brands and competitors. The Social Business Index tracks and measures the social performance of over 25,000 companies and over 30,000 brands in real-time.

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Social Portfolio Insight

Social Portfolio Insight is a Saas web application that enables business managers to keep track of their company’s social accounts and coordinate activities. Social Portfolio Insight is built on top of the Social Business Index, a ranking of the world’s most social brands, giving you a single place to manage your brand’s social accounts and account owners.

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Social Performance Monitor

Social Performance Monitor is a Saas web application that tracks your brand’s social activities against brand marketing business outcomes including: Brand Awareness, Brand Love, Brand Mindshare, and Brand Advocacy. Unlike alternatives that focus only on simplistic activity counts, Social Performance Monitor provides metrics correlated to your brand marketing business outcomes and benchmarked against your competitors and industry.

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Advocate Insight

Advocate Insight is a subscription service that identifies a brand’s top advocates across social channels and measures brand impact, giving you a more scalable (and trusted) way of engaging with your audience.

Advocate Insight identifies a brand’s advocates by isolating brand-related conversations and applying sentiment and topic analysis, creating a unique window into the people and conversations that reinforce a brand’s message in the market.

To learn more, register for the Social Business Index and sign up for a 1:1 tour of Advocate Insight.

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Employee Insight

Employee Insight is a subscription service that measures the impact of employees’ social activities on a brand and allows for the management of employee advocacy programs, giving brands the ability to scale their engagement across their social audience. Brands can mobilize and measure their employees’ social efforts with an Employee Portal and an Employee Leaderboard, enabling you to showcase policies and programs, and providing you with insight to posts, followers, sentiment, and echoed signals.

To learn more, register for the Social Business Index and sign up for a 1:1 tour of Employee Insight.

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Campaign Performance Monitor

Today, social campaigns are a mainstream, daily tactic for big brands. But brand managers often struggle to understand what’s working and why. Campaign Performance Monitor harnesses the power of big data to enable brands to make informed decisions about campaigns while they are in progress and correlate activity to business outcomes, including awareness, brand love, mindshare and advocacy.

To learn more, register for the Social Business Index and sign up for a 1:1 tour of Campaign Performance Monitor.

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