Head of Design Davide ‘Folletto’ Casali shared some thoughts on social brands, relational motivation and where to start with becoming a social business at Digital Shoreditch in London this week. Social Brand Experience: make it more social from Davide ‘Folletto’ Casali
H&M Hennes & Mauritz AB is well on its way to breaking the top 100 most social companies on the Social Business Index. H&M has always been a leader in fast-fashion straight off the runway, but what makes the brand robust and engaging on social media is its winning combination of star power and consumer-aligned
Welcome to the Dachis Group London Social Media Review, a digest of the best we’ve read over the past seven days. If you want to get this and other DG posts delivered to your inbox you can sign up for our newsletter here. Yahoo buys Tumblr for $1.1 billion Rumoured all weekend, it is now
Enabling geographically dispersed teams to come together in a social online environment is increasingly presented as one of the strongest cases for social business talked about in the context of unlocking value and productivity, as per McKinsey’s report, but more importantly, in the context of employee engagement and subsequent brand advocacy. At the same time, creating
The discussion over the evolution of PR is an interesting and much mulled over topic. There have been countless articles, blog posts and speeches about its radical shift. Social media and networks are taking the notion of PR (and by PR I mean public relations and NOT just media relations) back to its roots as they seek to influence their audiences. Social
On a recent Saturday Jake tweeted “saturdays are like taco bell. i love taco bell.” To which Taco Bell replied, “Taco Bell > Saturday” Jake then asked, “but what if you’re eating taco bell on that saturday…” and Taco Bell responded: It’s these kinds of exchanges that Taco Bell is having with its Twitter fans
Clarity of Vision: Where you are and where you want to be In my last blog post, I wrote about the difficulties we tend to encounter when persuading people to adopt social business tools and practices in the workplace. I promised a 3-part series to explore how your adoption efforts can be spearheaded by highly focussed, value-driven use
When was the last time you had a terrible experience at a restaurant? The food was too salty or perhaps the wait staff seemed to forget they were in the “service” industry. How did you handle the situation? Talk to a manager? Leave a bad review on Yelp? Or perhaps you simply left vowing never
Like thousands of other women last week, I was deeply impacted by a video from Dove ‘s Real Beauty campaign — Dove’s Real Beauty Sketches. From behind a curtain, women describe themselves to a forensic artist who creates individual sketches based on their self-descriptions. “I’d say I have a pretty big forehead,” said the woman
China is the world’s largest digital market, with the most online users and social media participants. While brands can use many lessons learned regarding consumers and content, the unavailability of familiar channels requires marketers to better understand the nuances of China’s digital marketing and social media landscape.