What Is Social Business Intelligence?
Social Business Intelligence enables companies to uncover insights around their social activities, take action on those insights, and measure the performance of those actions. At Dachis Group, we have created a Big Data Analytics platform to help deliver Social Business Intelligence for our customers.
Why Is Social Business Intelligence Important?
A Changing World
Social is transforming the world of brand marketing, providing unique windows into consumer psychology and new opportunities for deep, meaningful insights into the market. Unlike traditional brand marketing, social engagement offers a way to gain insight into a massive audience in near-real time, take meaningful actions, and measure brand outcomes. Dealing with Facebook’s 800 million active users and Twitter’s 300 billion tweets delivered daily requires a sophisticated approach to scaling and measuring your brand activity.
We put insights in context by isolating compelling data points within specific regions, brands, subsidiaries, and departments…and in any combination. We uncover insights in benchmarking data, helping you to understand how an organization compares to its competitors, its industry, best in class, and the market in general. We tie content and conversations to metrics to help brands understand what they are doing right and wrong and capture the response of their engaged audience.
These insights can be uncovered via interactive exploration of your social data. Our Social Business Intelligence platform also proactively identifies these insights, bringing them to your attention for action.
We understand who your audience is. We identify consituents like influencers, advocates, detractors, employees, and partners, then analyze affinity to brands and topics within your audience.
This allows us to recommend actions to improve business outcomes. Clustering algorithms allow us to analyze similar actions by similar companies to understand typical results and performance. We then help you recruit and mobilize constituents to take action on your behalf, analyzing their contribution to performance and motivations, helping align them to your goals.
Social Business Intelligence enables companies to measure their return on marketing investment. First, we detect the behaviors and activities enacted in your social ecosystem and measure the performance of those actions. Then we correlate that performance to business outcomes that matter to your brand marketing goals like brand awareness, brand love, a brand’s mindshare, and brand advocacy. We provide traceability from business outcome, to metric, to raw measures of social platforms to topics and content to actual signals and conversation.