The ‘Country of the Future,’ Brazil has long been viewed as the next frontier for big brands. The nation is poised to host two of the world’s great media spectacles – the Olympics and the World Cup. These events are driving every brand to ponder how best to participate in this critical market.
Yet, there is also reason for pause. With a large and increasingly social population, Brazil’s rise has always seemed unstoppable, but current civil unrest is leaving many to wonder if the country can realize its potential.
In this whitepaper, we explore social media trends in Brazil and three key lessons brands must follow to be successful. Download it below: