I’m excited to publicly announce the launch of our Social Engagement Platform. This platform enables us to rapidly develop custom cross-platform (Facebook,Twitter, YouTube, etc.) social experiences and allows our clients to manage multiple social programs from one unified interface. Our team of 20+ engineers and clients have been leveraging this new platform since November.
Our approach as a company is to leverage common technologies and partner when appropriate to deliver the best possible solution for our clients. As such, our platform has been built in a way that we can develop and deploy custom social experiences into other leading social media management platforms.
I see 2011 being the year that large organizations become much more sophisticated in their social business engagement efforts. From the development of overarching enterprise social strategies and implementation playbooks, to the tactical tool-sets being used and the types and level of custom social experiences being developed. It is going to be an exciting year ahead for brands and solutions providers that can deliver on measurable success in social. As 2011 kicks into gear, I look forward to continuing to deliver social experiences that drive tangible business value and expanding our managed services delivery platform and offerings in conjunction with our partners, clients, and our ever-growing Dachis Group family.
Below is a representative sample of the type of custom social experiences that we’ve launched for clients so far and the platform management interface.
The Ram pickup truck is perfect for rugged country living. To build its fan base, Ram enlisted Stuzo to create a multi-phase music video contest where bands upload performances of their original country song in hopes of garnering enough votes to win the $5,000 grand prize. To encourage voting, voters were also eligible for a weekly prize.
Holiday gift lists have never looked more fabulous than this interactive custom gift list featuring 9 pages of luxury accessories. Shoppers easily created lists by dragging-and-dropping their favorite items and then sharing, printing, or continuing to shop their list at Coach.com
As the official pizza sponsor of the NFL, Papa John’s knows its customers love football. Stuzo developed a football-centric essay contest, in which fans bragged about their Fantasy Football league for a chance to win a trip to the 2011 NFL Draft.
To generate awareness for Samsung’s new Galaxy S Media Hub app, Stuzo designed a multi-platform user-generated movie contest. Users produced and uploaded their own short movies for a chance to win $10,000 and a trip to Hollywood. To drive virality, users could share the contest through Facebook and Twitter.
Megamind’s addictive and interactive instant win game was a mega-success driving fans to both Facebook and theaters. Stuzo conceived, designed, and developed the branded game, which featured automatic email notification of prizes won and an internal newsfeed.
Smart Car and Stuzo came up with the perfect solution for useless purchases. The Great Dumb Trade-In photo contest asked fans to submit photos of their dumb stuff for a chance to win a smart car. User could vote for their favorites and post comments, which drove fan interaction. Tweets, newsfeeds, shares, and invites spread awareness across social networks.
Use Analytics to track the success of all of your social marketing campaigns from start to finish. Each campaign will have customized metrics that can be viewed and exported from a standardized interface, allowing seamless access to data from all social channels and apps.
Make sure that the content you want is the content you get with the Social Engagement Platform’s Moderation feature. Control your social marketing campaign by removing unwanted comments, submissions, and wall posts.
Configuration allows project and brand managers to easily change settings for the viral components of your campaign, implement different phases, and restrict access while testing new features. Managing a multifaceted campaign has never been easier.