Does your company fully understand the importance of community management for business success? The following slides from Dachis Group’s Kieran Kelly and Cerys Hearsey discuss what a center of excellence looks like in the context of community management and how your company can start building one today. Building a community management centre of excellence from
While working on a recent project, I was asked to step in to a branded Facebook community that already had a very active following. Problem was, the brand presence up to that point was minimal and the community resembled something from William Golding’s Lord of the Flies. Due to the lack of an official brand voice, a group of extremely engaged advocates rose to power. Though their participation and assistance was appreciated, there was a clear need for an official presence in the community.
The figures vary but in the last several years a major change has begun in organizations around the world. Sometimes the efforts are small and unsanctioned, sometimes they are big and bold, but increasingly businesses are employing social media strategically to engage deeply with both their workers and customers. We see this all the time
As the social world advances, consumers are turning more to location-base social networks to showcase their favorite places and redeem deals for checking-in. There have been discussions among Facebook Developers the past few weeks regarding the new features being released for Places and Pages that began rolling out on July 13th. These features are designed to help brands establish a more localized presence on Facebook, while also making the experience more useful to the Facebook community. However, there are limitations in not providing a custom experience for consumers. These new features will be rolled out to pages automatically and follow the previous set-up of parent-child relationships.
When called upon to explain what it takes to be a good community manager, I often feel like I’m writing a children’s book on how to be a good friend. Truly, good community management is not difficult to figure out, but many people are intimidated by the new avenues of communication in social media and
I tweeted recently that all of the details of planning an online community reminded me of planning a wedding. I submitted the tweet at the very moment I felt overwhelmed by the details of coordinating so many moving pieces weeks before launching the community. In this blog post, I share the lessons I have learned so far in community planning to avoid losing your cool over the details before launch.