The blurring of the lines between the consumer Internet and the business world has continued apace this year. I’ve begun referring to this phenomenon as CoIT when it happens in the workplace, but that’s not quite the full story either. What has happened is that social media has become one of the biggest mass changes in global behavior in a generation (since the advent of the Internet itself.) Over the last few years, the meme around social has filtered down into countless activities and processes across the business world, giving rise to now significant trends like Enterprise 2.0, Social CRM, customer communities, and so on. Keeping track of all this has officially become a full-time job and those just getting familiar with the Social Business world have a lot to absorb to get oriented.
To help with keeping up with the fast moving pace of Social Business, we’ve created a useful new model aimed at helping you stay up-to-date with the major moving parts of Social Business today. We define Social Business here as the distinct process of applying social media to meet business objectives.
The Social Business Power Map, presented above, is an attempt to identify the major social media trends, how they can be mapped generally along consumer/enterprise axes, and where they are in terms of their overall maturity level today. Note that many of the aspects of social media in the consumer Web side is also heavily used in the enterprise side, while the reverse is generally not the case. This map is as exhaustive as space allows but inevitably some items had to be omitted. Any all such omissions are my fault alone. The items on this Power Map are rated on the following scale:
The following major social media trends were identified as significant players at the moment, either because they are currently receiving a lot of attention or they are getting a notable real-world uptake.
In rough order from top to bottom, this list represents what those in social media need a good grasp of at a strategic level in order to be effective. Depending on your industry, specific ratings on the maturity scale may be slightly different, but all of these elements must be in the vocabulary of those seeking to tap into the business benefits.
This is a lot to track and we’ll be expanding and updating the Social Business Power Map in the future as needed. We very much welcome your comments, contributions, and requests for correction and you can contact me directly via e-mail or in comments below. I’d also like to thank Dachis Group contributors Bryan Menell, Lars Plougman, Bryan Kotlyar, Tom Cummings, Peter Fasano, and Cynthia Pflaum.