It seems like you can find a new Facebook storefront popping up every day as brands try to crack the code on how to drive revenue on social channels. However, I think we are missing out on a big opportunity. You can create stronger communities and drive better social monetization by encouraging more evolved forms of engagement than what we see today.
“Is it possible to develop a social experience in a way that it can be launched and engaged with seamlessly across Facebook and a brand website, and what are the merits of doing this?”
A lot of our clients ask us about the merits of cross-platform experiences. I’ll define a cross-platform social experience as a consumer facing social experience that spans to engage consumers in a seamless fashion across platforms–Facebook, social website (a website leveraging social graph components), mobile, YouTube, Twitter, etc.
Recently, Facebook announced breaking news that will ultimately provide better methods for brands to engage and communicate with their customers. Here’s how to think about the new opportunities.
Practically anything a marketing department does these days generates corresponding activity in social spaces as, at the very least, a brand’s power users interact with the most recent campaign or piece of news. These echoes should be identified and amplified for maximum benefit.
Last weekend, I was woken abruptly by a high-pitched electronic “chirp.” As I stumbled around the house in darkness, I started thinking about my dogs and how they relate to social business.