Allow me to introduce you to one of the industry’s new favorite catch phrases: Social TV. The term has been used loosely to describe many different types of social media engagement that occur on a viewer’s second (or third) screen. Some of the most prominent examples include: TV actors that interact with fans of their show
We’ve been fortunate to partner with some great brands on a number of social cause marketing initiatives over the years, but the WaterTank Facebook app that we developed for the Levi’s® brand is our most ambitious one to date. Launched on World Water Day 2011, the app promotes Levi’s® Water