“If the original Facebook was the first five minutes [of a conversation] and the stream was the next 15, what I want to show you today is the rest–the next few hours of a deep engaging conversation.” – Mark Zuckerberg, f8 2011 On September 22, 2011 we were presented with some groundbreaking platform updates and
The statement that "it’s free to advertise on Facebook" is wrong at minimum and leads executives to a potentially dangerous point of view regarding social business.
Brands must plan for Twitter media integration to maximize advertising investments.
The pressure to deliver results from media spend is probably more fierce than ever considering the fracturing of a traditional media landscape that was fairly easy to manipulate in the old days before the Internet and mobile technology. So fast forward to 2011 and a step towards answers in big data.
When it comes to social media complaints, are consumers always right?
What recent global events tell us about modern information flows.
At first glance, there’s little reason why the Queensland Police Service’s traditional modes of communication needed social media. But when you look closely, the structural issues become evident and explain their move to new channels.
Last night I attended one of the Social Media Week events, Show Me the Money: Where’s the ROI in Social Media?, a panel discussion organised by Chinwag and hosted by Sun. The discussion, chaired by Andrew Gerrard, included Robin Grant from We Are Social, Luke Brynley-Jones of Our Social Times, Marshal Manson from Edelman, and Mark Rogers of Market Sentinel.