Designers of these social experiences need to build programs that exist on multiple platforms and devices, based on location and demographic, and a deep analysis of the consumer and their digital habits is required for the program itself to be a success.
Now that we’ve had some time to absorb the changes in the space during Q3, let’s take a look back at the big announcements, compare the new landscape to the changes from the second quarter, and project what will have the most impact for Q4 of 2011. In a sentence, Facebook’s f8 developer conference contained more sweeping changes to the largest social platform (now 800 million users) since its launch in 2004.