With US consumers now spending more time on Facebook Mobile than through it’s website, the urgency is kicking in for marketers building out social programs on Facebook and other platforms. It seems that everyone is talking about how Facebook needs to build out its mobile advertising offering, but few people are talking about what marketers
The holiday craziness is well behind us, but before we get too far into 2012 I want to highlight some of last year’s best work from Dachis Group’s Information Design Team. The projects include apps, maps, videos, and more.
Last week I was invited by Nigel Freitas to participate in a panel discussion about Knowledge Management (KM) for Sky News Australia’s Technology Behind Business show. Technology Behind Business examines trends and analyses key IT concepts. Each week an expert panel focuses on one type of technology or strategy, explaining its use without the jargon,
There’s a certain aura that surrounds an in-person luxury good shopping experience, one that has been carefully designed to exude exclusivity. Historically, luxury brands have struggled to offer this same exclusivity digitally. Could they do better?
Mobile is the ultimate channel: consumers are constantly attached to an endless stream of the information they want and need. When was the last time you heard someone declare, “It’s the year of mobile”?
The blurring of the lines between the consumer Internet and the business world has continued apace this year. I’ve begun referring to this phenomenon as CoIT when it happens in the workplace, but that’s not quite the full story either. What has happened is that social media has become one of the biggest mass changes in global behavior in a generation (since the advent of the Internet itself.) Over the last few years, the meme around social has filtered down into a countless activities and processes across the business world, giving rise to now significant trends like Enterprise 2.0, Social CRM, customer communities, and so on. Keeping track of all this has officially become a full-time job and those just getting familiar with the Social Business world have a lot to absorb to get oriented.
To help with keeping up with the fast moving pace of Social Business, we’ve created a useful new model aimed at helping keep track of the major moving parts of Social Business today. We define Social Business here as the distinct process of applying social media to meet business objectives.
It will come as little surprise to readers here that businesses this year have been getting increasingly serious about social media as they find that their customers are spending a rapidly growing amount of time there. The most recent numbers show that Americans are spending nearly a quarter of their online time in social networks, far ahead of other forms of Internet activity. The numbers worldwide aren’t much different and implications for businesses are many and varied. I’ve explored these extensively before and it goes well beyond such ideas like “Facebooking” the enterprise. Yet due to the top-down way most organizations operate, businesses continue to fall behind what’s happening in the marketplace today. Unfortunately, the underpowered, non-scalable, expensive, and fundamentally limited value creation techniques of yesteryear won’t begin to suffice in today’s rapidly emerging Social Business landscape.
This week is IBM’s annual collaboration conference called Lotusphere. IBM is an alliance partner of ours, so we asked Luis Benitez to write this guest blog piece for us to let us know what we’ll be seeing this week.