While there continues to be a range of definitions of “external” and “internal” roles in social media, one truth remains: there continues to be a huge gap in pay between the two, as the internal socialites continue to rake in the dough compared to their externally focused cousins. Download the full report to learn more.
There is a myth in the marketplace that 2.0 adoption can be driven from the ground up, with no formal structure in place for organizational acceptance or strategic imperative. Not so. Senior level professionals drive social business – we have the results to prove it.