For years the battle in social media marketing has been between the evangelists, who happened to have no budget, and the skeptics, who controlled the brand marketing purse strings. Yet in recent months a transformation has occurred – social media now has a seat at the table in serious budget conversations. Teams are staffing up and brand
Let me ask you a question: Are you still in touch with a company where you worked previously? I assume most of you are, but who you are in touch with: HR? External Communications? Probably not. In reality, you probably still have connections with someone from your team, colleagues that you shared an office with
Today we are excited to announce a new SaaS app that helps brand managers and community managers scale their social engagement programs. Here’s what Techcrunch had to say. Advocate Insight is our fourth software app, and second subscription offering (following Social Performance Monitor), to be built on top of Dachis Group’s big data social analytics
[this post originally published at CMSWire.] There’s no doubt that social business has arrived. In three short years, we’ve adopted this umbrella concept to encompass function-specific concepts like word of mouth marketing, consumer advocacy, and Enterprise 2.0. But what exactly is social business? As a definition, a social business harnesses fundamental tendencies in human behavior
Last week Greg Smith published an op-ed in the New York Times entitled Why I Am Leaving Goldman Sachs. It was a scathing review of a collapse in culture, ethics and identity at his employer of twelve years. Regardless of what you think about Goldman’s culture or the substance of Smith’s piece, the phenomenon of
While the blustering goes on in the blogosphere, I thought I’d (ahem) cut to the chase and get serious about the Social Business opportunity in, well, spreadsheet terms. I popped into a little discussion between Adam Holt at Morgan Stanley and Tony Zingale and Bryan LeBlanc of Jive Software (JIVE). Although specific business gains
Insights gleaned from deeper understanding of the social data that drives social performance reveals opportunities not just for social campaigns and experiences, but for brand marketing, customer service operations, and product innovation.
A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry’s evolution, it was the best of what was around (and still might be). Now that initiatives have been in market,
Remember back in the late ’90s when the Internet was still in its infancy and our online lives were identified by the screeching hum of a dial-up connection on a 56K modem, AOL CDs appearing in our mailbox every other week, and those determined, bordering-on-fanatical all-night search binges for lewd photographs of Britney Spears and James Van Der Beek?
Today, I know I am lucky to be surrounded by a group of brilliant colleagues who understand—and innovate on—every facet of the social business. I am also lucky to be in the right place at the right time. Just as my parents eventually realized I wasn’t wasting time on my first social network, companies are overcoming their fear of social and are ready to take their relationships with customers to a new level. This shift can’t be attributed to luck. Luck is too dismissive. This is the natural progression of the business world, and we knew it would come sometime.