Well, we’ve finally recovered from Social Media Week, the mega-conference that celebrated it’s fifth year this year. If you weren’t able to attend, this year’s conference was the biggest yet and had a huge social impact of more than 61,000 social actions across 8,500 hashtags across 10 global sites (stay tuned for a recap infographic
Engagement @ Scale from Dachis Group. In just a few short years Social Business has gone from a fringe concept, to an entire discipline with an ecosystem of evangelists, service providers and software companies rapidly transforming organizations the world over. Dachis Group pioneered much of this industry and we’ve been talking about what we
Good social marketing analysis and reporting is rare. Reports arrive late, tend to be superficial and don’t enable decisive action. Even the most sophisticated marketers spend more time cutting and pasting data into Excel than doing meaningful analysis. Unfortunately, tools that harness the power of big data and make it easy to tell stories just haven’t
Turn on the television, pick up a magazine or drive down the highway and you’re almost guaranteed to encounter some aspect of the 500 billion dollars that companies spend on brand advertising every year. Campaigns no longer stop there of course. Social media has become an integral element of the brand marketing landscape as year