Does your company fully understand the importance of community management for business success? The following slides from Dachis Group’s Kieran Kelly and Cerys Hearsey discuss what a center of excellence looks like in the context of community management and how your company can start building one today. Building a community management centre of excellence from
Social analytics has become the all-encompassing kudzu vine (the vine that ate the South) of the agency world. Clients need real data to justify their social marketing investments and digital agencies everywhere are struggling to create an efficient way to deliver the social analytics and brand reports. The trouble is that a) real insights are
The Red Bull Stratos space jump on October 14, 2012 was a breathtaking spectacle and scientific achievement witnessed by millions. It was also a remarkable brand marketing phenomenon, and one of the clearest examples we’ve seen of the new wave of advocacy-driven social marketing that we call Engagement@Scale. Check out this webinar for a data-driven
This Thursday Dachis Group’s Chief Strategy Officer will be offing a free webinar for marketers on 10 Ways to Optimize Your Holiday Social Marketing Campaigns. Sign up here to attend. The holidays are the most important time of year for the majority of retail companies. With over 1.5 billion consumers spending more time in social