Are you Exploring
Identifying possibilities for business improvement
Social business design can impact every corner of an operating ecosystem. Our industry expertise helps companies rapidly assess where business value can be created.
Discovering what’s possible
We show companies how to take advantage of industry trends and improve their position in the competitive landscape. We can help you explore.
Are you Organizing
Determining where social business fits into your org chart
Every company needs to formulate a deliberate approach to social marketing, social collaboration, and social insights to coordinate disparate efforts.
Operationalizing with a methodical plan
Success will be based on the ability to build and implement structures including Centers of Excellence, determine workflow and decision rights, and draft policies and procedures to guide participation. We can help you organize.
Are you Listening
Monitoring conversations for insight
Consumer generated content offers a gold mine of data for companies able to collect, process, and analyze information.
Setting up for success
Effective listening requires using the right tool, understanding how to filter, and having a plan for disseminating insight across the organization. We help companies approach listening with scalable plan. We can help you listen.
Are you Connecting
Strengthening ties with prospects and customers
All brands maintain a network of connections, consisting of strong and weak ties. Brands need to utilize emerging channels to strengthen ties and drive business value.
Engaging constituents in dialogue
Constructing programs that generate conversation, build meaningful relationships will drive brand loyalty. We can help you connect.
Are you Communicating
Developing a social voice
Formulating a content plan and editorial calendar enables companies to consistently communicate with constituents on all social channels.
Its important to Develop social content strategies that encourage repeat visitors, increase social following, and promote advocacy and sharing. We can help you communicate.
Are you Participating
Building reputation and credibility
True conversations are not one-sided, and it is essential to respond and participate in relevant conversations within the social space.
Searching for growth opportunities
Participation provides insight into new growth areas. We help companies identify weaknesses and enact strategies to further engage with constituents. We can help you participate.
Are you Engaging
Creating memorable experiences
Companies have an enormous opportunity to engage with customers, both online and offline. The information gathered from relationships of this level is invaluable.
Thinking outside the box
Beyond creating thriving communities, companies need to meet customers where they want to engage. By offering social applications, mobile apps, youth marketing, experiential marketing and advocacy programs, we can help you engage.
Do you have Advocates
Co-creating stories with brand fans
We help brands identify core groups of passionate fans, then give them opportunity and means to share their enthusiasm with ever enlarging circles of connections.
Monitoring and tracking results
We build advocacy recruiting, retention, activation, and measurement programs, where passionate recommendations lead to more brand enthusiasm, more brand engagement, and ultimately drive retail sales. We can help you engage your advocates.
Can you uncover Insight
Cut through the noise in social chatter
We use big data analytics to uncover rich insights to drive effective brand social engagement.
Measure what matters
We track and measure social engagement activity for over 30,000 brands with over 350 measures and metrics tied to directly to brand marketing business outcomes. We can help you uncover insights.
Are you taking Action
Identify the right people
Its important to analyze constituencies including employees, partners, advocates, detractors, and influencers and help you determine who are the right people to engage.
Take the right action
Understanding all the insights from complex social engagement interactions enable you to compare your brand’s efforts in social to others in your industry and to best in class ultimately driving the most efficient use of your brand’s social engagement investment. We can help you take action.
Can you measure Performance
Correlate to business outcomes
Analyzing your performance and putting it in the context of the brand marketing business outcomes that drive funding and budgeting decisions is crucial.
Its not enough to count fans and followers. Comparing social performance between your multiple brands, geographies, subsidiaries, and departments and against your competitors, industry, and the market as a whole can help put your performance in context. We can help you measure your performance.