Recent brand hacks at KFC, Jeep and other “brandalism” examples are glaring reminders for all social marketers of the ongoing power shift between brands and their customers. In our latest whitepaper, we take a look at how brands can leverage advocates to manage their reputation.
Recent brand hacks at KFC, Jeep and other “brandalism” examples are glaring reminders for all social marketers of the ongoing power shift between brands and their customers. In our latest whitepaper, we take a look at how brands can leverage advocates to manage their reputation. Download the whitepaper now or read on to learn more
Masterclass: Engagement@Scale Here are the slides from a Social Media Week workshop that offered a hands-on, three-step approach to leveraging brand advocates. Social marketing has become an ideal way for brands to authentically engage with customers. But given thousands or millions of friends and followers, how do you scale your engagement? How do you know what’s
An in-depth presentation delivered at Interaction 13 in Toronto by Dachis Group’s Davide Folletto. It explores an approach grounded in the theory of complexity and then expands on the two fundamentals to design social experiences. It would be great to hear what you think in the comments section below. Social Experience Design @ Interaction 13
Today we’re excited to launch the third issue of the Social Business Journal, Dachis Group’s quarterly contribution to the social business thought leadership conversation. The theme of this issue is marketing campaigns and campaign measurement. How can you optimize your campaign budget and harness the full marketing value of your social accounts? What are the ebbs
In 2009, large enterprises began looking seriously at internal social platforms. Since then, early adopters have invested considerable effort and expense in realizing the benefits that large-scale social collaboration can deliver to a global workforce. ￼ In 2012, we gathered feedback from members of the Social Business Council, narrowing in on 70 responses from large
Your employees are your brand’s experts, a key point of customer interaction, and likely the most professionally credible people in your field — often a more trusted source than your brand. Given this, why is employee advocacy often the most underutilized tool in the social marketer’s toolbox? How do you create an engaging and successful